Magents is a premium South African streetwear brand, known for their fusion of konscious fashion and contemporary culture.
The brand was birthed in 1992, an exciting period with many positive changes in South Africa, such as the end of oppression ,a celebration of the resilience of the human spirit through different elements of culture. They naturally went on to collaborate with local artists such as Lebo Mathosa, Glen Lewis, Vinny da Vinci, Mandoza, Stogie T to name a few.
The first Magents collection comprised of statement t-shirts and cargo pants. These designs were inspired by images and words of local heroes and elements taken from a new found consciousness that was evident on the streets. The attention to detail fused with garments that spoke into culture, made for them to become more of a movement than a clothing brand.
Today, Didier and Thei - Magents’ conceptual designers – have established a brand that has become one of the most prominent names in African fashion, going beyond clothing as their conscious approach touches hands and hearts from design, production to the end consumer.
In the years to come Magents seeks to continue to influence konscious dialogues among a woke generation who are unafraid to express their truth through art, clothing and philosophy. Above all, Magents evokes African excellence, each garment is a statement which ignites the warrior within.